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Students Experience a Day in the Life of a Chicken

What: Most MacQuarie students have probably never considered a bird’s eye view of the life of a chicken used for food but on Monday and Tuesday from 10am to 3pm they’ll have the chance to find out first-hand with the help of PETA Australia, which is set to bring its innovative “I,Chicken” virtual-reality (VR) installation to campus. The event will be hosted by student group Animal Liberation MacQuarie, and will take place at Central Courtyard.

“I, Chicken” uses the most cutting-edge oculus-rift style VR software available to immerse participants in a world where they can watch their chicken friends flap their wings, communicate with other chickens, and engage in other natural chicken behaviour.

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“Every chicken is an individual with the ability to enjoy dust baths and perches, form friendships and families, and feel pain.” says PETA Campaign Director Jason Baker. PETA’s ‘I, Chicken’ experience builds empathy for chickens and helps people see these animals as individuals – with interests, wants and needs – rather than simply as breasts, wings and legs.

All students and staff are invited to come along and take part in this exciting event, which was made possible by a grant from The Simpsons co-creator and noted philanthropist Sam Simon. PETA US—whose motto reads, in part, that “animals are not ours to eat”—has since taken the project to universities across the United States, including Harvard and Princeton. PETA Australia’s groundbreaking “I, Chicken” tour will take the installation to the biggest universities in the country, with thousands of Australian students taking part.

Event Details

  • Where: Central Courtyard – MacQuarie University
  • When: 10am to 3pm
  • If you have any questions contact Claire Dicarlo at ClaireDi@peta.org.au.
  • For more information, please visit PETA.org.au.